Lovell Cooper a.k.a. U-P is considered one of New Orleans most versatile music producers. He has played an integral part in shaping a distinct urban/hip-hop sound from the city over the past 15+ years. As an adjunct professor of music/facilities coordinator at Loyola University New Orleans (department of Music Industry Studies), executive producer of Palmyra Street Productions, LLC & CEO/head producer of Fresh Music Group, LLC, U-P's reach is wide. Consistently searching for the next great sound, artist & song U-P thrives as a leader in his field.